← Index of work
§ Strategy · Team Leadership
50+ Client Paid Media Practice
Client
Set Fire Creative
Year
2023
Role
Director of Paid Media
Accounts Overseen
50+
Largest Spend Tier
$200K+/mo
Team Mentored
Daily
§ Overview
At Set Fire Creative I led paid media strategy across the agency's full book — 50+ B2B and B2C clients, with several running $200K+ in monthly spend.
Beyond client strategy, I built the operating systems the fulfillment team ran on: campaign QA checklists, reporting templates, naming conventions, and the weekly review cadence that kept performance honest.
§ What I did
- 01Set quarterly paid-media strategy across 50+ accounts.
- 02Built the SOPs, QA checklists, and reporting templates the team executed against.
- 03Mentored paid media specialists day to day on platform craft and account growth.
- 04Sat in on key client strategy calls to defend strategy and pitch expansions.
§ Visuals
