§ Sponsorship · Influencer · Brand
Sourcing & Closing PogChamps 3
Client
GRIP6 × Chess.com
Year
2021
Role
Marketer — Sourced, Pitched, and Ran the Partnership
Peak Concurrent Viewers
375.1K
Viewership Lift vs. PC2
+225%
Brand Impressions
28M+
Time From Lead → Meeting
Same Day
§ Overview
PogChamps 3 was Chess.com's third celebrity chess tournament — and it became the biggest chess streaming event of all time. I caught an early Twitch streamer leak that a third edition was being planned, immediately brought it to GRIP6 leadership, and turned it into a same-day pitch meeting with Chess.com.
From there I owned the partnership end-to-end: structuring the deal that made GRIP6 the presenting sponsor, organizing creator integrations, and then building and running the multi-channel campaign that wrapped around the tournament.
The event itself featured MrBeast, Logic, Rainn Wilson, xQc, Pokimane, Ludwig, and Rubius, set a chess streaming record at 375.1K peak concurrent viewers, and expanded the brand into Spanish- and French-speaking audiences for the first time.
§ What I did
- 01Identified the opportunity from a Twitch streamer leak before it was public.
- 02Booked and led the same-day Chess.com pitch meeting that opened the door.
- 03Negotiated and structured GRIP6's presenting sponsorship of the tournament.
- 04Built and ran the multi-channel campaign across YouTube, Twitch, TikTok, Meta, Amazon, and Reddit.
- 05Drove 28M+ brand impressions and an all-time chess streaming record at 375.1K peak viewers.
§ Visuals
