← Index of work
§ Paid Media · Lead Gen
Scaling $1M+/mo Paid Media
Client
Buyerlink (One Planet Group)
Year
2025
Role
Senior Paid Media Manager
Monthly Spend
$1M+
Verticals Managed
6+
New Verticals Launched
3
§ Overview
Buyerlink (a One Planet Group company) operates a large, multi-vertical lead generation marketplace. My role is to deploy and optimize seven-figure monthly ad spend across Google, Meta, and native platforms while keeping CPA flat or trending down as volume scales.
The work is heavy on structured experimentation — every creative, headline, audience, and landing-page variant runs through a documented test framework so we can attribute lift cleanly and roll winners across accounts.
§ What I did
- 01Own daily pacing, bid, and budget decisions across $1M+ in monthly spend.
- 02Designed a creative testing system that ships and reads new variants weekly.
- 03Launched and scaled new lead-gen verticals from $0 to profitable run-rate.
- 04Partnered with the data team on attribution, LTV inputs, and bid signals.
§ Visuals
